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UK road signs – study & quiz · Signs UK · UK road signs study

Privacy Policy

Last updated: 2026-05-20

This Privacy Policy (“Policy”) explains how the mobile application UK road signs – study & quiz (“the App”) handles information. The same App may appear on your device under a shorter name (for example Signs UK on iOS or UK road signs study on Android).

1. What the App does

The App is an educational tool for learning and practising UK road signs. It includes a browsable sign catalog, a study hub with progress summaries, and quiz modes (including practice with feedback and a timed-style exam session). The App is not a government service, not affiliated with the DVSA or any official test provider, and not legal advice.

2. What information is processed

No account is required. We do not ask for your name, phone number, or postal address to use the App, and we do not operate our own servers to store your quiz progress.

Depending on your device and platform, the App may process:

  • Locally stored study and preference data, including: completion of the in-app onboarding and consent flow; per-question identifiers and sign categories; counts of correct and incorrect answers; mastery scores; streak and best streak values; weekly study progress and goals; streak freezes; and dates used for weekly progress and optional daily mastery adjustment. These values stay on your device (for example in iOS UserDefaults or Android SharedPreferences).
  • Ad and purchase-related flags on your device, including whether you have bought the optional Ad-Free upgrade, and whether the App must show the Consent or Pay screen (see section 5 below). These are stored locally so your choice persists between sessions.
  • Device and app information from the operating system or advertising software (device type, OS version, app version, language, general region or network-related signals, diagnostics, and ad-related context).
  • Advertising identifiers and consent choices when ads are enabled, and signals collected for regulatory consent flows (see below).

If you email us for support, we receive whatever you send (for example your email address and message content).

3. How we use information

We use this information to:

  • run study, catalog, and quiz features;
  • keep progress and preferences on your device between sessions;
  • show ads and related measurement through Google AdMob;
  • meet legal requirements and respond to support requests.

We do not use a separate first-party analytics product to track you across other companies’ apps or websites; ad-related data processing is described in the ads section below.

4. Local storage

Study data is stored only on your device so it persists between sessions. Uninstalling the App or clearing app data removes it, subject to how your device handles backups.

Depending on your settings, data may be included in device or cloud backups (for example Apple iCloud backup or Android backup), which are controlled by your platform account and device settings.

5. Ads, consent, and third parties

We use Google AdMob. The App may show native and full-screen (interstitial) ads. Google and their partners may process data such as device identifiers, approximate location derived from IP, app activity related to ads, diagnostics, and consent status, under their own policies.

After you complete the in-app onboarding and accept these documents, the App may show additional consent or permission prompts before ads load:

  • Google User Messaging Platform (UMP): On iOS and Android, where required (for example in the EEA, UK, or other regulated regions), Google’s UMP may present a form so you can manage ad and data-use choices required for GDPR and similar rules. Ads are only initialised after UMP indicates that ads may be requested under your choices (or when consent is not required in your region). You may be able to revisit these choices later where Google and your device settings allow (for example via Manage ad consent on the Road signs screen when Google UMP offers that option).
  • App Tracking Transparency (ATT): On iOS only, Apple’s ATT may ask whether the App may track your activity across other companies’ apps and websites for advertising or measurement. When configured through AdMob, this prompt may appear as part of the UMP flow or as a separate system dialog. Your choice affects whether personalised or cross-app advertising features can be used as permitted by Apple and your settings.

Consent or Pay (EEA, UK, and similar regions)

The App is free because it is supported by ads. In the EEA, UK, and other places where privacy law requires it, Google’s consent form (UMP) lets you choose how ads and related data may be used.

Our ad partners need a minimum level of consent to work at all—including permission to store or access basic information on your device (for example a small local identifier or cookie-like data). If you decline that minimum consent, ads cannot be shown in the App and we receive no ad revenue from your use.

In that situation, the App shows a Support Our App screen (Consent or Pay) before you can use the main features. You must do one of the following:

  1. Update Consent — open Google’s consent form again (via Update Consent on that screen) and allow the basic ad permissions our partners require; or
  2. Buy Ad-Free — pay a one-time fee through the Apple App Store or Google Play for a permanent Ad-Free upgrade (no ads in the App).

From that screen you can also tap Restore Purchases if you already bought Ad-Free on the same store account. Ad-Free purchases are processed entirely by Apple or Google; we do not receive your payment card details.

If you buy Ad-Free, we do not show ads and the Consent or Pay screen does not apply to you for ad funding. Your unlock is remembered on your device and checked against your store account when you use Restore Purchases or reinstall the App.

This gate applies only where regulatory consent is relevant and your choices mean ads cannot run. Users in regions where UMP reports that consent is not required, and who have not declined the minimum ad consent where it applies, are not blocked by Consent or Pay.

More information:

6. Sharing

We do not sell personal information.

We may share limited data with providers where needed to operate the App (including ads), comply with law, or protect rights.

7. Retention

Local data remains on your device until you delete it, reset the device, uninstall the App, or the system clears it. Third parties such as Google retain data under their own policies.

8. Your choices

You can:

  • on the Support Our App screen, tap Update Consent to change your ad choices, Buy Ad-Free to remove ads, or Restore Purchases to recover a prior Ad-Free purchase on the same account;
  • tap Manage ad consent on the Road signs screen (when shown) to reopen Google’s UMP privacy options, or change choices through your device and Google account settings;
  • use platform and in-system settings for ads personalisation, tracking, and privacy (including “Limit Ad Tracking” / opt out of ads personalisation where available);
  • open Google’s ad settings and partner information via the links above;
  • clear app data or uninstall the App to remove locally stored progress and stop new ad requests from the App.

9. Children

The App is aimed at a general audience learning to drive or refresh road-sign knowledge; it is not directed at young children. If you believe a child has sent us personal data, please contact us.

10. International processing

Providers such as Google may process data on servers outside your country under their terms.

11. Policy changes

We may update this Policy. The updated version applies when we publish it or make it available through the App or our distribution pages.

12. Contact

Privacy questions: info@muehldorfsd.com