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UK road signs – study & quiz · Signs UK · UK road signs study

Privacy Policy

Last updated: 2026-05-06

This Privacy Policy (“Policy”) explains how the mobile application UK road signs – study & quiz (“the App”) handles information. The same App may appear on your device under a shorter name (for example Signs UK on iOS or UK road signs study on Android).

1. What the App does

The App is an educational tool for learning and practising UK road signs. It includes a browsable sign catalog, a study hub with progress summaries, and quiz modes (including practice with feedback and a timed-style exam session). The App is not a government service, not affiliated with the DVSA or any official test provider, and not legal advice.

2. What information is processed

No account is required. We do not ask for your name, phone number, or postal address to use the App, and we do not operate our own servers to store your quiz progress.

Depending on your device and platform, the App may process:

  • Locally stored study and preference data, including: completion of the in-app onboarding and consent flow; per-question identifiers and sign categories; counts of correct and incorrect answers; mastery scores; streak and best streak values; weekly study progress and goals; streak freezes; and dates used for weekly progress and optional daily mastery adjustment. These values stay on your device (for example in iOS UserDefaults or Android SharedPreferences).
  • Device and app information from the operating system or advertising software (device type, OS version, app version, language, general region or network-related signals, diagnostics, and ad-related context).
  • Advertising identifiers and consent choices when ads are enabled, and signals collected for regulatory consent flows (see below).

If you email us for support, we receive whatever you send (for example your email address and message content).

3. How we use information

We use this information to:

  • run study, catalog, and quiz features;
  • keep progress and preferences on your device between sessions;
  • show ads and related measurement through Google AdMob;
  • meet legal requirements and respond to support requests.

We do not use a separate first-party analytics product to track you across other companies’ apps or websites; ad-related data processing is described in the ads section below.

4. Local storage

Study data is stored only on your device so it persists between sessions. Uninstalling the App or clearing app data removes it, subject to how your device handles backups.

Depending on your settings, data may be included in device or cloud backups (for example Apple iCloud backup or Android backup), which are controlled by your platform account and device settings.

5. Ads, consent, and third parties

We use Google AdMob. The App may show banner, native, and full-screen (interstitial) ads. Google and their partners may process data such as device identifiers, approximate location derived from IP, app activity related to ads, diagnostics, and consent status, under their own policies.

  • Android: Where required, the Google User Messaging Platform (UMP) may present a consent or preferences flow before personalised ads can be used. Ad initialisation follows Google’s consent rules for your region.
  • iOS: The App may use App Tracking Transparency to request permission before certain tracking or ad personalisation features, as required by Apple.

More information:

6. Sharing

We do not sell personal information.

We may share limited data with providers where needed to operate the App (including ads), comply with law, or protect rights.

7. Retention

Local data remains on your device until you delete it, reset the device, uninstall the App, or the system clears it. Third parties such as Google retain data under their own policies.

8. Your choices

You can:

  • use platform and in-system settings for ads personalisation, tracking, and privacy (including “Limit Ad Tracking” / opt out of ads personalisation where available);
  • open Google’s ad settings and partner information via the links above;
  • clear app data or uninstall the App to remove locally stored progress and stop new ad requests from the App.

9. Children

The App is aimed at a general audience learning to drive or refresh road-sign knowledge; it is not directed at young children. If you believe a child has sent us personal data, please contact us.

10. International processing

Providers such as Google may process data on servers outside your country under their terms.

11. Policy changes

We may update this Policy. The updated version applies when we publish it or make it available through the App or our distribution pages.

12. Contact

Privacy questions: info@muehldorfsd.com